British Components One staff Williams Racing has introduced an esports partnership with electrical retailer Currys for its Williams Esports division.
As a part of the deal, Williams Racing and Currys will launch a marketing campaign to supply accessible racing and uncover budding esports racers within the UK.
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Particularly, the partnership will see branded Williams Esports racing simulators be positioned in over 50 UK-based gaming shops. The quickest racers will qualify for the Currys Racing League, with the ultimate spherical and grand finale hosted at Williams Racing’s gaming facility, the Williams Esports Lounge.
Furthermore, prime drivers could have the possibility to take part in one-on-one teaching periods and the winner might even land a spot on the Williams Esports Academy staff. The marketing campaign will probably be shaped of Summer season and Autumn splits and the champion groups will probably be rewarded with unique sim racing bundles and Components One experiences.
Alongside the in-store simulators, the Williams Racing Esports staff will run ‘teaching clinics’ for aspiring sim racing drivers, each nearly and in shops.
Steven English, Head of Esports at Williams Racing, commented: “We’re extremely excited to be working with Currys on such a fascinating and rewarding marketing campaign. The chance to supply accessible racing and an introduction to the world of esports throughout the UK is invaluable, and I do know that the teaching clinics will spark an curiosity for a lot of, as they uncover the joy of digital racing.
“Together with offering nationwide visibility for the Williams Esports model, I’m assured that our partnership may also assist to uncover budding esports racers and a wealth of hidden expertise while producing some nice racing.”
Earlier this 12 months, Williams Esports unveiled battery producer Duracell because the title companion of its eNASCAR staff. The racing organisation additionally teamed up with Munster Rugby Gaming to help the department’s foray into sim racing.