Teleperformance secures esports naming rights take care of Benfica

Portuguese soccer membership Benfica has introduced world buyer expertise firm Teleperformance as its official esports naming sponsor.

As a part of the three-year deal, Benfica’s FIFA crew will now compete as Benfica Teleperformance.

Because the crew’s official sponsor Teleperformance additionally will actively take part within the technique and expertise improvement of the division. Teleperformance will present Benfica’s esports crew with a ‘gaming centre’ outfitted with cutting-edge gear and expertise.

The centre will seemingly be located inside Teleperformance’s new €1.2m (~£1.0m) esports area, which is positioned in Lisbon.

Moreover FIFA, Benfica’s esports division additionally introduced plans so as to add extra titles to its aggressive roster. For now, Benfica Teleperformance plans to compete within the eLiga Portugal and the FPF eFootball event, in addition to competitions which is able to lead the crew to the FIFAe World Cup.

Benfica first introduced its foray into esports in 2020 by signing Brazilian participant Henrique ‘Zezhino’ Lempke as its first esports participant. The membership has confirmed it can proceed to deal with digital and new types of interplay with its followers, significantly by gaming and esports.

Augusto Martínez Reyes, CEO of Teleperformance Portugal, commented on the partnership: “We developed the Area Gaming mission and we had been in search of the precise companion to affix this mission with us and take it to the next stage. Benfica is likely one of the greatest golf equipment in Europe and the world and has an enormous variety of followers not solely in Portugal however everywhere in the world.

“A giant a part of our workers are Benfica followers and have a ardour for gaming and we’re completely happy and excited to embark on this partnership with a membership that represents the identical rules and ambitions as Teleperformance. We look ahead to seeing the place this mission will take us.”