Esports leisure holding firm Subnation Media has teamed up with recreation developer KRAFTON to develop into PUBG Esports Americas‘ Company of File (AOR) all through 2022.
Subnation shall be answerable for advertising and marketing planning and the execution of future PUBG: BATTLEGROUNDS esports occasions throughout North, Central and South America.
- Subnation appoints former ESL, Riot Video games and Activision Blizzard executives
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- Subnation enters partnership with Fred Segal
As well as, Subnation will look to bolster PUBG Esports from a sponsorship gross sales perspective. In response to a launch, this contains driving ‘related alternatives with manufacturers’ for PUBG Esports Americas.
Since its basis in 2018, Subnation has taken half in quite a lot of esports initiatives. This ranges from teaming up with Fred Segal to launch ARTCADE; buying North American Fortnite group XTRA Gaming and launching an esports group with NFL participant Marquez Valdes-Scantling.
Moreover, Subnation not too long ago strengthened internally as properly by means of the appointment of a number of high-profile executives within the gaming and esports house.
Subnation goals to raise KRAFTON’s advertising and marketing by means of model storytelling and group engagement throughout all of PUBG Esports Americas’ shopper touchpoints. Subnation’s group will look to construct programming that appeals to followers of PUBG Esports within the Americas.
Concerning the partnership, Everett Coleman, Director of Esports & Occasions at KRAFTON Americas, commented: “Subnation brings a breadth of expertise and authenticity to the PUBG Esports ecosystem.
“Maintaining our followers and gamers engaged has at all times been a prime precedence, and dealing with a companion that embodies our identical core values is extraordinarily essential to us.”
In April, KRAFTON concluded PUBG Continental Collection 6: Americas. The competitors, which has a $250,000 prize pool, recorded 31,713 in peak viewership.
Alongside PUBG: BATTLEGROUNDS, KRAFTON’s different esports titles embrace PUBG: MOBILE and Battlegrounds Cellular India (an India-exclusive clone of PUBG Cellular).