Razer, blockchain firm Liqi, cybersecurity firm Kaspersky, and industrial training establishment Firjan SENAI have been introduced as sponsors of Brazilian VALORANT event Spike Girls.
Spike Girls, which is now in its third version, is a part of the Recreation Changers Academy circuit, an initiative by Riot Video games to advertise ladies’s inclusion in esports.
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Spike Girls is an initiative organised by Brazilian esports promotion firm Esportsmaker. The event will characteristic invited groups resembling Crew Liquid ladies’s VALORANT lineup together with neighborhood groups registered on the event operator’s web site. The prize pool is $15,000 BRL (~£2,415).
Liqi and Kaspersky spoke to the press at a web based convention attended by Esports Insider. Each entities highlighted the intent to attach with the esports neighborhood by sponsoring Spike Girls. “We need to construct a narrative in esports, and located on this event a path we need to comply with,” commented Decio Almo, Liqi’s Fantoken Enterprise Supervisor.
Liqi just lately made headlines in esports by additionally sponsoring the Brazilian organisation Vivo Keyd. In line with Almo, the esports viewers is certainly one of Liqi’s important targets and that he was employed with the target of selling the corporate on this market. Spike Girls will even characteristic a particular fan token raffle powered by Liqi to the viewers.
Kaspersky’s Head of Channel Gross sales, Luciana Lovato, highlighted the significance of selling ladies in esports and the need of the corporate to be a part of it. The antivirus model already participated in activations throughout Brazil’s esports and gaming sector by streamers and YouTubers. Internationally, Kaspersky has secured partnerships with FACEIT and Fnatic.
For Esportmaker CEO Leandro Silva, the momentum from its earlier Spike Girls occasion’s helped appeal to new sponsors.
Neither Kaspersky or Liqi had been companions of Spike Girls II in February this 12 months, with the second version securing offers with Razer, TikTok and Mais Esports. All three companions have maintained their settlement for the event’s re-creation.
The corporate goals to advertise gaming, esports, and training, which connects with Firjan SENAI’s function. The training establishment, backed by the Nationwide Industrial Coaching Service of the State of Rio de Janeiro, goals to advertise its gaming-focused programs by Spike Girls.
“All these markets and merchandise that encompass the gaming trade can profit from esports whereas selling esports itself,” mentioned Silva.