Esports analytics platform OP.GG has partnered with Riot Video games to sponsor the League of Legends Champions Korea (LCK).
Based in 2012, OP.GG’s platform initially started as a League of Legends stats search engine. Over the past decade, the corporate has expanded to cowl VALORANT, PUBG and Overwatch, amongst others, on its platform and in-game apps.
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With the corporate’s deal with League of Legends and its operations being based mostly in South Korea, OP.GG has a pure synergy with the LCK. The platform joined the likes of Woori Financial institution, bbq, OMEN by HP, LG UltraGear, LogitechG, Secret Lab, CVG, and Tiffany & Co. as sponsors of the Summer time Cut up 2022.
Precise particulars — equivalent to how OP.GG can be built-in into the LCK or if there can be any branding alternatives — haven’t but been introduced.
Alongside the announcement, the LCK additionally revealed that it will be bolstering its broadcast distribution for the competitors. Beginning with the LCK Summer time Cut up 2022, video games will now be obtainable dwell on video platform YouTube for sure worldwide broadcasts. Specifically, the English broadcast will now be obtainable on each Twitch and YouTube.
OP.GG’s sponsorship of the LCK comes on the heels of the platform’s acquisition of OGN, the primary sport broadcasting station on the earth and a former broadcaster of the LCK.
Within the announcement by way of LinkedIn, OP.GG indicated that it plans to leverage OGN’s manufacturing studio and media experience to create content material for players past its personal platform.
The brand new partnership additionally continues to spotlight the elevated worth of in-game stat monitoring apps to esports entities. Earlier this 12 months, esports media firm ONE Esports secured a partnership with analytics platform Mobalytics to collaborate on a variety of content material items.
