North American esports organisation Immortals has introduced a three-year partnership with gaming furnishings model DXRacer.
As part of the deal, DXRacer will grow to be the official gaming chair associate for Immortals. DXRacer has additionally created a custom-themed gaming chair for the organisation.
- Fnatic finds unique chair associate in AndaSeat
- Ninjas in Pyjamas expands Razer partnership
- Esports Round The World: United States of America
DXRacer is thought for being the world’s first gaming chair model, having created what’s now thought-about a ‘gaming chair’ again in 2006. Tweleve years later and the model now competes in opposition to specialised manufacturers corresponding to SecretLab and big-name peripheral manufacturers like Razer.
Gaming chair partnerships are a few of the commonest on the planet of esports, with virtually each notable esports organisation having a partnership with a chair model. Curiously, regardless of being one of many most-known gaming chair manufacturers, DXRacer has been comparatively quiet with regards to partnerships with esports groups and organisations.
As is often the case with partnerships corresponding to this one, DXRacer chairs will probably be utilized by all Immortals aggressive rosters. As well as, the chair model may also equip Immortals content material creators and host in-person activations with Immortals all through 2022.
Curiously, each manufacturers are headquartered within the Nice Lakes Area of the USA, an space the place Immortals relocated in 2021. The esports organisation has been very energetic within the area, internet hosting quite a few tournaments, fan engagement occasions and group occasions. Since transferring to the Nice Lakes Area, Immortals partnered with SPORTFIVE and secured two crypto partnerships with Fetch.ai and Bitstamp.
Tim Wu, CEO of DXRacer, commented:” The DXRacer and Immortals Craft Sequence commemorates the beginning of a novel partnership between two manufacturers each situated inside the Nice Lakes Area. With this partnership, we hope to convey a memorable gaming expertise to the Nice Lakes group.”
The 2 events didn’t share specifics about upcoming occasions and activations.