European esports organisation G2 Esports has introduced a partnership with Herman Miller Gaming, a division of luxurious furnishings firm Herman Miller.
The multi-year deal will see Herman Miller Gaming present G2’s gamers with new chairs, tables and monitor arms from the model’s portfolio.
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As well as, each events will work collectively to share insights and affect future product growth, which is able to embody connecting G2 gamers and the better G2 neighborhood with Herman Miller’s crew.
The furnishings model can even work on a efficiency mannequin with G2’s crew, analyzing how they could enhance the methods G2 Esports recruits and trains gamers.
Carlos ‘ocelote’ Rodriguez, Founder and CEO of G2 Esports, commented: “Herman Miller is absolutely the crown jewel of sitting consolation. G2 and Herman Miller are the cream of the crop and I can’t consider many higher partnerships. Should you ask me to crew up with my best manufacturers, Herman Miller would actually come within the High 10. That’s insane. I’m each grateful and excited for what’s to return.”
Herman Miller Gaming will change into the most recent addition to G2 Esports’ rising roster of economic companions, which additionally contains Ralph Lauren, adidas, BMW, Twitch, Pringles and Mastercard, amongst others.
In keeping with the discharge, G2 is the ‘largest esports crew’ to this point that Herman Miller Gaming has ever partnered with.
Up to now, the furnishings model has collaborated with Overwatch League franchise Philadelphia Fusion in addition to launched a collaborative gaming chair with Logitech G. A couple of others of its industrial companions additionally included TSM, San Francisco Shock and Complexity Gaming.