German esports organisation Eintracht Spandau has agreed a partnership with meals supply firm Uber Eats.
Uber Eats will turn out to be the ‘flagship sponsor’ of the German organisation, and the Uber Eats brand will probably be positioned on the entrance of Eintracht’s jerseys. Each manufacturers will even work collectively on creating content material codecs throughout the upcoming months.
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Eintracht Spandau is an esports organisation based by Maximilian Knabe, a well-liked gaming influencer, in late 2021.
The organisation competes in League of Legends and has recorded a profitable inaugural season, qualifying for the European Masters match on its first try. The organisation stated it attracts inspiration from soccer for its merchandise, model voice and fan engagement.
The take care of Uber Eats is a notable one for the organisation, with the high-profile supply firm now the biggest single accomplice of Spandau. Uber Eats has additionally sponsored a spread of sports activities and esports groups, together with soccer membership Marseille, and has partnered with Spacestation Gaming previously.
The corporate can also be the title sponsor for Ligue 1, France’s top-tier soccer league, and helps facilitate the official Ligue 1 esports match.
The partnership between Uber Eats and Eintracht Spandau was brokered by SPORTFIVE, a sports activities advertising and marketing company which has made a concerted esports push not too long ago. It has primarily helped esports manufacturers safe non-endemic sponsorships, most notably brokering the Fnatic Asos deal. SPORTFIVE can also be a accomplice of NYXL, Immortals and different esports firms.
Friedrich Kabler, Uber Eats’ Press Officer in Germany, stated: “Eintracht Spandau has not solely turned the German Prime League the other way up with its performances, however with an unconventional and entertaining method, with an enormous fan base gathered behind them in a really quick time.
“Collectively we need to make our rising supply in 27 cities with genuine content material productions interesting to the esports group in Germany. We firmly imagine that with Eintracht Spandau, we’re establishing a pioneer for the worldwide esports trade with regard to content material manufacturing.”
